The Influencers project sees Online Social Entrepreneurship as an important bridge for the inclusion of young people on the margins of mainstream society. Topics of inclusion and diversity can reach and involve big audiences via online platforms and social media. The concept of Social Online Entrepreneurs (social influencers) offers the potential to share, exchange and discuss social topics with big groups of users. Online Social Entrepreneurs share personal perspectives and everyday experiences on topics of inclusion and diversity, illustrating practical consequences of lacking (or successful) aspects of inclusion. This personal approach offers the opportunity to get in contact with people being interested or engaged in specific social topics, bringing them together and creating a (possibly big) group of followers. 

Exploiting the full potential of this possibility to bring up topics related to inclusion and diversity on the public agenda by using online and social media requires a professional and strategic approach, being based on the development of competences in various fields. This includes developing a strategy for the business aspect of an Online Social Enterprise: how to reach a big audience and how to develop your profile as an Online Social Entrepreneur. Furthermore, it is important to develop competences on how to make use of the benefits of online media and social media in a competent way, while using these media in a healthy and sustainable way, without being affected by online safety issues or other online threats. The Influencers project provides a structured approach for both areas: developing competences in media and online literacy and starting and developing a career as an Online Social Entrepreneur.