The use of a smartphones as a medium of expression is the creative key of the project. Through a device that everybody has or which is very simple to acquire the participants learns how to deal with audiovisual communication, learning concepts, roles, workflows, techniques in all the fields of the audiovisual domain. By having a glance of all of the workflow involved, from writing to post production, kids can experiment a lot of knowledge all embedded in one complete experience, and eventually choose to go deep in one or more topics of their own interest even for a possible future work path.

Another plus of the project is the group didactic model which develops group work skills and has to consider and orchestrate all the personalities involved, thus becoming a social and educational environnement experience for kids, developing social skills, aside with technicals fundamentals and poetical skills that encompass all the audiovisual production and communication workflow.